Playbooks

A day-by-day 30-day play for booking a meeting at one dream enterprise account: research, a FedEx-delivered letter, timed calls, and tracked follow-up.

The foundational B2B direct mail play: a FedEx envelope lands at D0, a call follows within hours, and an email closes the loop — all keyed to per-piece tracking.

How seed and Series A founders use founder-signed, FedEx-delivered letters to open doors with executive buyers — cadence, letter guidance, and follow-up.

Land role-specific FedEx envelopes on every buying committee member in the same week, then multi-thread the account with coordinated calls and emails.

How to get a FedEx envelope on a decision-maker's desk within days of an intent spike: cadence table, delivery-call script, KPIs, and failure modes.

How to reach a decision-maker in their first 90 days: when to time the letter, the day-by-day cadence, what to send, and the delivery-call script.

A congratulations letter and a relevant offer, landing by FedEx while the raise is still news: the full cadence, what to send, and the delivery call.

How a new rep announces themselves to an inherited territory: tiering, a printed introduction letter by FedEx, and a call-block cadence keyed to delivery.

A day-by-day cadence for reactivating old hand-raisers who never converted: verified FedEx delivery, timed calls, and honest disposition rules.

How to open a second, higher thread in a stalled deal: an exec-signed FedEx letter, a briefed champion, and a day-by-day cadence.

A December cadence for use-it-or-lose-it budgets: qualify which accounts actually have expiring money, land the envelope early, and skip fake urgency.

How to land on buyers' desks during the Sept-Oct annual planning window, when next year's budgets are formed: cadence table, scripts, and what to mail.

Mail your customer's own case study to lookalike accounts via FedEx: list rules, a day-by-day cadence, the delivery call script, and what to print.

A week-by-week playbook for booking meetings with your top 50 accounts before a conference: FedEx invitations, call scripts, and the T-6-weeks timeline.